Check out this 5 min video on ALL the tips for our NEW MK Naturally Product Line!
Target Market: Potential customers that are either very interested in clean products, OR clients who are in need of sensitive skin products without added fragrances, dyes/synthetics.
Holly's Pro Tips:
Why is the Cleanser 99.49% Naturally Derived?
Sodium Benzoate is the ingredient in the cleanser. The other three products are anhydrous (meaning they don't contain water) and thus, they don't need a preservative to be antimicrobial. When there is water in a product, it can have "microbial proliferation" meaning germs can grow and so it needs a preservative. But without water it doesn't need the preservative and so can be 100% natural. The cleanser had to have some liquid and so they chose sodium benzoate to be the one preservative in the Naturally line. That is also why they chose an oil and a wax-based stick as the mediums for the hydration products (so it doesn't have water) and a powder that needs mixed with water.
Check out this 3 min video!